Dec 12
19
How to Write an Article ( part 1)
Content is King
We all know its a fact that content is king and that producing quality content is not as easy as it seems. I wrote an article a while back on how I keep up to date with the latest SEO news and this is a good habit to get into, as it gives you ideas for fresh content. Don’t forget if the Gurus are talking about a subject that they think is hot well then it probably is.
Subscribe to some or all of the list I mentioned in the SEO NEWS post and get a feel for people are discussing and also have a look at the readers comments as this may give you an idea on what they are looking for and may give you ideas on what to write your next post on.
Fresh content will keep your readers coming back to you and as I have stressed write naturally for the people who are reading your post. The audience will come if you do this. You can highlight the keywords by italics or making them bold or both.This lets Google know what you think the important words are within the article. Do not over do it with the keywords though .
Say if your writing a 600/700 word article I would use the same keyword only 3/4 times but you can also use variations of that keyword and re use that 3 or 4 times, for example say my keyword is “Article writing” I could then mention other related keywords like, “ When you are writing an article” or “ Proof reading your article“ or finally ” How best to find the time to write an article“.
Google do not appreciate the over use of keywords, can you imagine reading a newspaper article and it keeps stressing the same two or three words repetitively I would expect that you would not buy the paper again so the same respect is required when posting on your blog.
What I find the hardest is finding time to write an article, presently I am sitting down watching Peppa pig with my 5 year old twins, its not ideal I know I like to call it male multi tasking, don’t laugh please, at least not as loud as my wife did when I said that. What I do during the day is write down things as I think of them either on the phone or on a scrap of paper. If I see something that is related to marketing in the daily newspaper I write it down, if I see something on the news that’s interesting I do the same.
On an average day I usually have about 6 or 8 headings that I think I can use in combination to write an article. Also as I subscribe to many internet marketing blogs and I am on a lot of lists and I have set up a different email address so that I receive them in the one place. If I cant get an article out of all the emails I get every day there is definitely something wrong.
On the other hand I may have a few hours to myself which is a rarity and I will write 2 or 3 posts and only publish one of them and keep the others for later that week. Lets be honest here if you see someone has updated there blog with 3 posts you like me probably wont get around to reading them all in one sitting and put them on the long finger. Its better to publish them in a few days and it also takes the pressure of you to write fresh content.
At the start of my blogging I found it harder to write articles for 2 reasons, the first was I didn’t know my audience and secondly I was afraid of negative feedback. The only way you will get to know your audience is by producing content that they enjoy and by being yourself and by being honest. If some of your readers do not like your style don’t change it for the few, stick with your style as there are so many potential readers out there that are of a similar mindset as you and its only a matter of time before they find you.
Its great when people leave comments on your blog but its also very necessary that you reply to these comments as feedback from a reader is a confidence booster and also a guide to the value of your post, its also a great way to meet more people in your niche that could be future business partners.
I hope you enjoyed my slant on things when it comes to article writing and if you could leave a comment or share on the social networks I would greatly appreciate it, many thanks
Over the next few days I have planned to write an article on how to keep producing killer content that will get your readers begging for more.
Dave Ball.
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